Austin Motor Company
The Austin brand of cars has been one of the famous and well known car brands all over the world. What is so distinct about Austin is its somehow resilient feature. From luxury cars, through the years, Austin has evolved to cater to many car market segments worldwide.
From vintage cars in the early 1900s, Austin has evolved to offer car products that cater to commercial, luxury and other transport sectors. From the early 1900s to the present, there are close to a hundred Austin car models that can be identified. Austin has several small car models, small family cars, large family cars, limousines and sports cars.
As part of its long history of diversification, Austin also came up with car models specifically targeting the military vehicle sector, taxis and ambulances. Commercially, it has also been established that Austin is a trusted brand, in terms of commercial car models. So what makes the brand so distinct?
The long history of Austin is one factor that makes it noteworthy. Originally manufactured by Austin Motor Company in the United Kingdom circa 1905, the brand collaborated with many other huge carmakers all over the world. During the world war, economic factors affected the operations of Austin, thus, there were slower sales.
During and after the world war, Austin made several transformations. It was assembled under license of Germany's BMW as Dixi, under Japan's Datsun, as Rosegart in France and under the trade name Bantam exclusively for the United States and North American markets.
In 1952, Austin entered into a deal to be distributed by Japan's Nissan Motor Company. That relationship fledged and made Austin a stronger brand globally. In 1982, Austin was converted into Austin Rover Group and was characterized as distributing low-end or budget cars. From there, the Austin brand was slowly swallowed by the Rover Group of cars. The last car model bearing the Austin badge was assembled and marketed in 1989.
However, if you are fond of collecting old or vintage cars, Austin would surely become one of the most distinct and well-known car brands. After Rover's bankruptcy, Austin is now exclusively owned by Nanjing Automobile Group, which is actively operating in China. Thus, from Europe, Austin as a car brand penetrated the United States, all of Europe and Japanese markets, and now the lucrative and much contested Chinese car market.
Because the car market surely misses Austin, the Nanjing Group is now aggressively accelerating efforts to revive the Rover brand, and along with it the famous Austin car brand. In a few years' time, expect that the car models identified with Austin would again soon hit the car market.
From China, the Austin modern cars are expected to make waves towards other car markets. Now dominated by Japanese car brands, Austin is forecast to give those car firms a run for their money. That is because Austin has been known to provide comfort and flexibility.
With the car's brand, superior performance and sleek and sophisticated external and internal car designs, it would truly be exciting how the modern Austin cars would look and feel like.
Original Authors: Manny
Edit Update Authors: RPN
Updated On: 21/05/2007