Porsche AG
Germany has produced a handful of car brands that have awed and astounded the global market through the decades. Following the huge popularity of the Volkswagen across the global market, another local car manufacturer has risen from obscurity to overall market superiority, both in terms of sales and car performance. Porsche is the next important car brand identified with German origins.
As a company, Porsche car brand is a simplified name to Porsche AG, which was also a simplified trade name to Dr. Ing hcF Porsche AG. The company has established itself as a superior sports car design and assembly business. The company was founded in 1931 and has taken the global car industry by storm since then.
But did you know that Porsche and Volkswagen have a common denominator? The original designer and founder of Porsche, Austrian car engineer Ferdinand Porsche, was also responsible for the creation and design of the first ever Volkswagen car model. That is why you might unconsciously identify several striking similarities between early Porsche and Volkswagen cars.
As a best-selling sports car, Porsche is not without direct competitors. As a matter of fact, there is more than one rival pitted against Porsche in different market niches. Traditionally, Porsche cars have been competing in terms of sales and features against popular fellow German brands like the Audi, the BMW and Mercedes-Benz.
Other than that, nowadays, Porsche cars are also directly pitted against the luxury car brand Ferrari. Analysts and car enthusiasts note that Porsche can pose an alternative to the rival expensive brand. What is more striking is that the outstanding features of the Porsche are equal and sometimes superior to the common and distinct characteristics of the Ferrari. The tag price is a significant factor that makes Porsche win the game. Comparatively, prices for Porsche cars are more affordable, making more people appreciate the car brand.
One significant proof of the rapid popularity of the Porsche car brand is its achievements in topping world charts and surveys for car brands. In fact, in May 2006, Porsche was named the most prestigious vehicle brand by New York-based Luxury Institute's annual car purchase survey.
The same year, the brand was awarded the Nameplate Initial Quality in a study of top car brands conducted by industry research group JD Power & Associates. In other studies and polls around the world, Porsche is also winning overall market share, making the brand as prestigious as the more established and expensive car names.
Analysts and observers have agreed that Porsche has evolved to weather all negative and positive car market conditions. The stability not just of the brand but also of the company has been strengthened as Porsche continues to awe the market by developing and launching quality cars that are not as expensive as top brands dominating the markets.
Porsche is capable of moving to acquire Volkswagen but it has recently refused to takeover the whole of the company. Porsche believes that it does not need to own Volkswagen to bolster its sales because Porsche cars can effectively promote itself as a stand up car brand without the help of other car firms.
Original Authors: Manny
Edit Update Authors: RPN
Updated On: 29/06/2007
